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About me
I create content that earns attention, builds communities, and drives results. My work combines strategy, creativity, and performance to help brands show up authentically across digital channels.
My work experience
Social Media Manager
ETERNAL Jewelry
May 2026- Present
Manage Instagram and TikTok content strategy, content creation, community engagement, and performance reporting for a luxury jewelry brand
Developed and executed platform-native content campaigns generating 80K+ views, 2K+ profile visits, and 1.5K+ engagements within the first 30 days
Lead influencer outreach and creator partnerships to increase brand visibility, audience growth, and engagement
Analyze content performance, audience insights, and platform trends to optimize organic social growth and campaign performance
Social Media Manager
ETERNAL Jewelry
May 2026- Present
Manage Instagram and TikTok content strategy, content creation, community engagement, and performance reporting for a luxury jewelry brand
Developed and executed platform-native content campaigns generating 80K+ views, 2K+ profile visits, and 1.5K+ engagements within the first 30 days
Lead influencer outreach and creator partnerships to increase brand visibility, audience growth, and engagement
Analyze content performance, audience insights, and platform trends to optimize organic social growth and campaign performance
Marketing Specialist
Transcarent
2021 - 2026
For this member-provider of health services and information, supported multi-channel campaigns by developing patient education/marketing messages including writing and editing for email, social web media platforms.
Key Contributions:
Increased email campaign CTR from 2.6% to 7.3% while expanding reach from 89K to 189K YoY through content optimization and audience-focused messaging
Developed content marketing and lifecycle marketing campaigns across email, webinars, and digital channels to increase engagement and awareness of healthcare services
Partnered cross-functionally with product, design, and marketing teams to align campaign messaging with business goals and user needs
Analyzed campaign performance and audience engagement data to optimize content strategy and improve campaign effectiveness
Marketing Specialist
Transcarent
2021 - 2026
For this member-provider of health services and information, supported multi-channel campaigns by developing patient education/marketing messages including writing and editing for email, social web media platforms.
Key Contributions:
Increased email campaign CTR from 2.6% to 7.3% while expanding reach from 89K to 189K YoY through content optimization and audience-focused messaging
Developed content marketing and lifecycle marketing campaigns across email, webinars, and digital channels to increase engagement and awareness of healthcare services
Partnered cross-functionally with product, design, and marketing teams to align campaign messaging with business goals and user needs
Analyzed campaign performance and audience engagement data to optimize content strategy and improve campaign effectiveness
Social Media Strategist/
Content Creator
Jan 2020- Present
Built and managed a creator brand across TikTok, Instagram, and YouTube, growing a community of 35K+ followers and generating 1.3M reach, 1.2M views, and a 9% engagement rate through data-driven content strategy
Planned, produced, and edited photo and short-form video content while using performance analytics to optimize engagement, retention, and audience growth
Managed brand partnerships, creator collaborations, and influencer campaigns from outreach through content delivery, ensuring alignment with campaign goals and audience engagement
Social Media Strategist/
Content Creator
Jan 2020- Present
Built and managed a creator brand across TikTok, Instagram, and YouTube, growing a community of 35K+ followers and generating 1.3M reach, 1.2M views, and a 9% engagement rate through data-driven content strategy
Planned, produced, and edited photo and short-form video content while using performance analytics to optimize engagement, retention, and audience growth
Managed brand partnerships, creator collaborations, and influencer campaigns from outreach through content delivery, ensuring alignment with campaign goals and audience engagement
Social Media Manager
Peace and Power Shop
Feb - Sept 2025
Managed TikTok and Instagram content strategy, content creation, and community engagement for a wellness-focused consumer brand
Increased social media engagement by approximately 20% through trend-driven content, platform-native storytelling, and audience-focused creative
Developed short-form video content, social copy, and campaign messaging aligned with brand voice while maintaining an authentic creator-first approach
Analyzed performance metrics and audience insights to optimize content strategy, improve reach, and drive ongoing engagement growth
Social Media Manager
Peace and Power Shop
Feb - Sept 2025
Managed TikTok and Instagram content strategy, content creation, and community engagement for a wellness-focused consumer brand
Increased social media engagement by approximately 20% through trend-driven content, platform-native storytelling, and audience-focused creative
Developed short-form video content, social copy, and campaign messaging aligned with brand voice while maintaining an authentic creator-first approach
Analyzed performance metrics and audience insights to optimize content strategy, improve reach, and drive ongoing engagement growth