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About me
I’m a digital marketer working across content, campaigns, and storytelling — with a focus on making ideas feel relevant, not forced.
I’m drawn to the intersection of content, creators, and performance, and how the right message (at the right moment) can actually move people to act.
My work experience
Marketing Specialist
Transcarent
2021 - 2026
For this member-provider of health services and information, supported multi-channel campaigns by developing patient education/marketing messages including writing and editing for email, social web media platforms.
Key Contributions:
Audited, re-organized and prioritized resources of company’s asset management system (Brandfolder), removed outdated materials and re-structured collections to improve asset accessibility and efficiency and reduce confusion and duplication of efforts; internal teams now have easier access to approved, current materials.
To address inconsistencies in marketing channels and messaging, developed clear, on-brand and consistent copy, then aligned it across channels incorporating campaign goals and brand guidelines. Worked cross-functionally to perfect accuracy and clarity ultimately producing on-point , consistent and compelling messaging.
To generate increased member usage of second opinion services (2nd.MD), developed email campaign to provide health education in general and use of this service specifically, promote company-sponsored health webinars while encouraging the scheduling of second opinion consultations. Messaging wove in nationally-marked health awareness months. Result: Click-through rate improved from 2.6% to 7.3%, while campaign reach scaled from 89K to 189K recipients year-over-year.
Partnered with design, product and marketing teams to execute campaigns, coordinating content needs and revisions to support delivery.
Marketing Specialist
Transcarent
2021 - 2026
For this member-provider of health services and information, supported multi-channel campaigns by developing patient education/marketing messages including writing and editing for email, social web media platforms.
Key Contributions:
Audited, re-organized and prioritized resources of company’s asset management system (Brandfolder), removed outdated materials and re-structured collections to improve asset accessibility and efficiency and reduce confusion and duplication of efforts; internal teams now have easier access to approved, current materials.
To address inconsistencies in marketing channels and messaging, developed clear, on-brand and consistent copy, then aligned it across channels incorporating campaign goals and brand guidelines. Worked cross-functionally to perfect accuracy and clarity ultimately producing on-point , consistent and compelling messaging.
To generate increased member usage of second opinion services (2nd.MD), developed email campaign to provide health education in general and use of this service specifically, promote company-sponsored health webinars while encouraging the scheduling of second opinion consultations. Messaging wove in nationally-marked health awareness months. Result: Click-through rate improved from 2.6% to 7.3%, while campaign reach scaled from 89K to 189K recipients year-over-year.
Partnered with design, product and marketing teams to execute campaigns, coordinating content needs and revisions to support delivery.
Social Media Manager
Peace and Power Shop
Feb 2025 -Sept 2025
For this start-up, culturally-driven apparel brand, developed, managed and produced social media messaging across TikTok and Instagram.
Key Contributions:
Monitored TikTok and Instagram for current trends identifying opportunities to post complementary, brand-aligned content contributing to a 5% increase in engagement and supporting brand’s viral presence.
Campaigns led to a ~20% engagement increase over 7 months.
Social Media Manager
Peace and Power Shop
Feb 2025 -Sept 2025
For this start-up, culturally-driven apparel brand, developed, managed and produced social media messaging across TikTok and Instagram.
Key Contributions:
Monitored TikTok and Instagram for current trends identifying opportunities to post complementary, brand-aligned content contributing to a 5% increase in engagement and supporting brand’s viral presence.
Campaigns led to a ~20% engagement increase over 7 months.
Social Media Manager
Garden Goods Direct
March 2021 -Dec 2021
Key Contributions:
Increased newsletter sales conversion by 15% by refining email newsletters to be more conversion focused: highlight products, seasonal relevance and value to customers; tested messaging approaches, based content on performance insights and seasonal trends.
To improve customer retention and repeat engagement, planned and executed social media campaigns focused primarily on product education with seasonal tie-ins adjusted based on engagement trends and purchasing behavior. This led to increases in sustained engagement and repeat purchasing metrics.
Social Media Manager
Garden Goods Direct
March 2021 -Dec 2021
Key Contributions:
Increased newsletter sales conversion by 15% by refining email newsletters to be more conversion focused: highlight products, seasonal relevance and value to customers; tested messaging approaches, based content on performance insights and seasonal trends.
To improve customer retention and repeat engagement, planned and executed social media campaigns focused primarily on product education with seasonal tie-ins adjusted based on engagement trends and purchasing behavior. This led to increases in sustained engagement and repeat purchasing metrics.
Jan 2020- Dec 2021
After establishing YouTube channel, grew 11K+ subscribers while developing and producing content.
By considering audience feedback and performance trends, improved content relevance, subscriber growth and retention.
Over 2-year period, generated over 8M impressions optimizing titles, descriptions and thumbnails, testing various formats and aligning content with search and recommendation trends.
Achieved 803.8K total views over two years.
Jan 2020- Dec 2021
After establishing YouTube channel, grew 11K+ subscribers while developing and producing content.
By considering audience feedback and performance trends, improved content relevance, subscriber growth and retention.
Over 2-year period, generated over 8M impressions optimizing titles, descriptions and thumbnails, testing various formats and aligning content with search and recommendation trends.
Achieved 803.8K total views over two years.