Buff Chick | Cotton Candy Clear Protein Launch

This mini campaign concept introduces a new Cotton Candy flavor of Buff Chick’s clear protein, designed to position the product as fun, approachable, and part of everyday wellness.

Instead of focusing on traditional fitness messaging, the campaign leans into playful, Gen-Z inspired language and visuals that frame protein as something enjoyable rather than something you “have to” drink after a workout.

The content is built for short-form social platforms and centers around bright visuals, nostalgic flavor cues, and relatable moments where protein fits naturally into daily routines.

The goal is to make the product feel less like a supplement and more like a lifestyle choice.

Campaign Focus

• Developed a social-first product launch concept for a new flavor release
• Positioned protein as an enjoyable everyday wellness product
• Designed content using playful, Gen-Z inspired language and visuals
• Built creative concepts optimized for short-form platforms like TikTok and Instagram