ETERNAL Jewelry | Social Media Management

Eternal Jewelry is built around the idea that jewelry should feel like everyday luxuries. As Social Media Manager, I help bring that idea to life through content that highlights both the products and the experiences behind the brand.

The focus is on creating content that feels aspirational without feeling out of reach. Instead of relying solely on product-focused posts, I combine lifestyle content, event coverage, customer moments, and trend-driven videos to showcase how the brand fits naturally into everyday life.

I create and manage content across TikTok and Instagram while maintaining a cohesive brand presence. I also support community engagement, content planning, creative direction, and performance reporting to help guide future content decisions.

Key Contributions

• Created and managed content across TikTok and Instagram

• Produced short-form videos using original content, event footage, and trend-driven formats

• Developed content centered on lifestyle storytelling, customer experiences, and product discovery

• Drove 102k Views and 23.6k Accounts Reached, 1k Shares & Saves in a 30-day period

• Supported community engagement and audience growth, resulting in 3K+ profile visits

• Maintained a consistent visual and messaging direction across platforms