Madhappy | TikTok Content Plan

Madhappy’s brand centers around the idea that life is a “work in progress.” For this project, I developed a TikTok content approach designed to bring that message to life through simple, relatable moments that feel natural to the platform.

The goal was to create content that felt less like traditional brand marketing and more like everyday experiences people could recognize in their own lives. Instead of highly produced posts, the strategy focused on low-lift content that felt authentic, conversational, and easy to engage with.

I created a content framework and posting schedule built around themes like self-reflection, small daily wins, and honest moments of growth. The intention was to encourage interaction through saves, shares, and comments while strengthening the brand’s connection with its community.

Key Contributions

• Developed a TikTok content framework aligned with Madhappy’s “work in progress” mindset
• Created a posting schedule built around relatable, everyday moments
• Focused on low-lift content formats that feel natural to the platform
• Prioritized engagement signals such as saves, shares, and community conversation