Madhappy | Short-Form Content Concepts

Madhappy’s brand is rooted in optimism, mental health, and community. For this project, I explored how that could translate into short-form content that feels natural to TikTok.

The focus was on creating content that feels less like marketing and more like real moments. Instead of polished, product-first videos, I leaned into emotional storytelling using simple edits, soft pacing, and relatable visuals.

Using a mix of existing campaign assets and UGC-style footage, I created short-form videos that connect the product to feeling and identity. I also developed a TikTok carousel and mock feed to show how the content would live within a cohesive, scrollable presence.

Videos from the campaign can be viewed here:
LINK to videos

Key Contributions

• Created short-form videos using existing brand and UGC-style content

• Focused on emotional, relatable storytelling over product-driven messaging

• Developed TikTok-native formats that feel natural and engaging

• Designed a carousel and mock feed to show cohesive content direction

• Prioritized engagement through saves, shares, and repeat views