Patrick Ta Beauty | Creator Campaign Strategy & Execution

For the launch of Patrick Ta Beauty’s Major Skin Soft Blur Brightening Concealer, I developed and executed a creator campaign designed to generate authentic product content while driving engagement and conversions across social platforms.

The goal was to introduce the product through creators whose audiences already trust their beauty recommendations, using content that felt natural and relatable rather than overly produced.

I managed the campaign end to end, including creator sourcing, outreach, rate negotiation, content briefing, and performance tracking. Creators were selected across macro, mid-tier, and micro levels to balance reach with authenticity. As content began performing organically, I identified the strongest posts and scaled them through paid whitelisting to extend reach and improve conversion efficiency.

User-generated style videos consistently performed best, driving stronger engagement than highly polished tutorial content and helping the campaign feel more native to social platforms.

Key Contributions

• Led creator sourcing, outreach, and negotiation across multiple influencer tiers
• Managed content briefing, approvals, and campaign coordination
• Identified top-performing creator content for paid amplification
• Tracked campaign performance and documented results through a campaign dashboard

Campaign documentation including creator outreach, negotiation examples, and performance tracking can be viewed here: Creator Communication & Campaign Tracker