Wildfang | “No Labels. Just Clothes.” Social Campaign Pt. 1

Wildfang is known for gender-inclusive fashion and bold brand storytelling. This project explored how a social campaign could translate that identity into content designed to engage audiences and drive sales.

The goal was to create a campaign that reinforced the brand’s message while encouraging product discovery and purchases through social media.

I developed the campaign concept, messaging, and content approach for both organic and paid social. The strategy focused on storytelling content to build connection with the brand, paired with product-focused posts and retargeting ads designed to encourage conversions.

Paid content targeted engaged users and lookalike audiences with a limited-time 20% promotion, helping move users from awareness to purchase while reinforcing Wildfang’s brand voice.

Objective: Drive conversions through paid social
Strategy: Retarget engaged users + expand via lookalike audiences
Offer: 20% off weekend promotion
KPIs: CTR, CPC, conversion rate
CTA: Shop now