Wildfang | “No Labels. Just Clothes.” Social Campaign Pt. 2

This phase of the campaign focused on turning engaged audiences into customers through paid social. After the initial brand awareness content, the next step was creating ads designed to drive purchases while staying consistent with Wildfang’s voice and identity.

The goal was to convert people who had already interacted with the brand while also expanding reach to new audiences with similar interests.

I built a paid social strategy centered on retargeting high-intent users and expanding reach through lookalike audiences. The creative combined bold, text-forward messaging with clear product visuals so the value of the offer could be understood quickly while scrolling.

To encourage action, the ads introduced a limited-time 20% off promotion, creating urgency while still feeling aligned with the brand. I also tested different headlines and calls to action to see which combinations drove the strongest engagement and conversions.

Campaign Focus

• Retarget engaged users who had previously interacted with the brand
• Expand reach through lookalike audiences based on high-intent users
• Introduce a limited-time 20% promotion to encourage conversions
• Test messaging and calls to action to improve performance