My featured work
Focus Areas | Skills | Tools
Content & Campaign
Strategy
I build content and campaign strategies that move people from discovery to action. My work connects organic content, creator storytelling, and lifecycle touchpoints, using performance insights to refine messaging and drive engagement over time.
Skills: Content strategy, campaign planning, audience insights, performance analysis
Tools: Google Analytics, Meta Ads Manager, TikTok Analytics
Social & Creator
Content
I create platform-native content across TikTok, Instagram, and YouTube, with a focus on strong hooks, clear voice, and content that actually performs. My work spans concepting, scripting, filming, editing, and iteration, always grounded in how people engage with content in real time.
Skills: Short-form video, copywriting, content ideation, trend adaptation
Tools: TikTok, Instagram, YouTube, CapCut, Adobe Creative Cloud
Campaign Execution
& Cross-Functional
Execution
I bring campaigns to life by keeping timelines tight, assets organized, and teams aligned. I’m comfortable working across creative, marketing, and external partners to ensure ideas are executed clearly, efficiently, and on brand.
Skills: Project management, content operations, asset coordination, cross-functional collaboration
Tools: Asana, Jira, Confluence, Figma, Brandfolder